Some people confuse the robots.txt file with the .htaccess file. The difference is significant. The first one only gives instructions to search engines - and most search engines respect it. The robots.txt file is not used for anything related to security. Nevertheless, it can have an impact on Search Engine Optimization.

The .htaccess file, on the other hand, is used to reconfigure the settings of your Apache server, redirect URLs and other server related tasks. More about that in a later post.

In this post, I talk about ten important factors you should consider when optimizing your site.

For me, SEO is about what you do every day. SEO is a long term strategy - not a quick fix.

If you implement these factors, you will see increased search engine traffic to your site. All without breaking your neck performing them ;)

There are many things you can do to get your Joomla site indexed in Google. But how do you make sure that your site is visible on the right keywords and phrases? What I mean is: How do you know that the words you use are the ones that people use when they search for your products or services?

To be successful with Search Engine Optimization (SEO), you need to optimize for the correct words and phrases.

But how do you know what people search for when looking for your products or service? You need to do some research: Keyword research.

The tool I use for keyword research is Market Samurai. It's a great piece of software and available as a free download to try it out.

I use Market Samurai daily to do keyword research, find information on SEO competition and track rankings in the search engines. To mention some of the benefits of Market Samurai.

Now, the guys behind Market Samurai have developed and launched a new product. This time it's a tool for finding the best domain to use for your website. And the best thing: It's completely free!

Welcome, Domain Samurai!

Meta tags are tags, or meta elements, that (mostly) contain information about the website or page which is not shown directly to the user.

In this part I will show you how to use the Google Webmaster Tools to monitor and improve your Joomla meta tags.

Meta tags are tags, or meta elements, that (mostly) contain information about the website or page which is not shown directly to the user. In this part I will show you how to use the meta tag functionality in sh404SEF to improve your site SEO.

If you have the SEF (Search Engine Friendly) component sh404SEF installed, the meta tag management is more flexible than with the built-in Joomla solution. You will be able to enter meta tags for any page on your site. This involves for instance that you may enter meta elements for blog and section views, as well as for following pages automatically generated from these views (i.e. page-2, page-3 etc).

In the first post, I looked at what meta tags are and how to use them. Now, we will be more concrete, delving into the how-to of setting up meta tags with Joomla.

I think I installed the sample data the first time I installed a test version of Joomla, but I've never done it again.

In this post, I'll look at the Joomla sample content, and see if it's bad for SEO (Search Engine Optimization) to use this content on your site.

In this first post I'll look at what meta tags are and what they should be used for.

Future posts in the series will examine how to set up the meta tags by using the Joomla core, and with third-party SEF extensions.

OK, so you have a brand new site going on - and it's all made in Joomla. But how to get traffic from the search engines?

There are several things you can do to ensure that Google and other search engines are picking up your pages. This will, over time, give you search engine positions for  your keywords.

Without indexation, no positions, and no traffic from search engines. It's not rocket science, but you need to make sure that your pages are reachable by search engine spiders to get indexed.

I'll show you six steps to get your site indexed by Google and other search engines.

Search engine friendly URLs are very important if you want to achieve good positions in Google and other search engines. Firstly, the URLs are a lot easier to understand for the user (more likely to be clicked). Secondly, and most importantly, they will (if well-built) contain keywords that the search engine may use in the indexation of the page and thus improve your rankings for those words.